The Messy Palette

Marketing is all about connecting with people. Marketing is successful when marketers can tap into human emotions and make them feel something about the brand or product they are selling. The five basic human instincts – Satya (Truth), Dharma (Righteousness), Shanti (Peace), Prema (Love) and Ahimsa (Non-violence), play a pivotal role in understanding human nature. Let us see some examples: Satya (Truth) This Dabur product Ad is a campaign against a maligning video that went viral on social media. They simply state the facts and tell the true story. They appeal to their consumers to think and analyze the real facts and judge what is the truth for themselves. Dharma (Righteousness) This Heinz Ketchup Ad appeals to the righteousness of people. It breaks the stereotypical idea of fake poshness and tells people to do what they think is right for them. Food is something personal and breaks the idea of the elite eatery. It just portrays eating the way you feel is right. ...